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Benchmarking for Health Care MarCom

Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.

A Brief Guide To Crisis Communications For Hospitals, Health Systems, and Health Care Entities

Guides/Reports
Together with the American Health Lawyers Association (AHLA) and the American Society for Healthcare Risk Management (ASHRM), SHSMD has developed this guide which provides easy access to crisis communications reference materials for health care executives, attorneys, communication professionals and providers. Materials presented not only provide guidelines for developing and executing a crisis communications plan but also offer a framework for retrospective analysis of the communications provided during a crisis.

Bridging Worlds: The Future Role of the Health Care Strategist Second Edition

Guides/Reports
Bridging Worlds: The Future Role of the Health Care Strategist Second Edition

Updates and Resources on Novel Coronavirus (COVID-19)

Resources
As the COVID-19 outbreak evolves, hospitals and health systems know our patients and communities are increasingly concerned whether and how the virus is spreading in communities.

Crisis Communications for Hospitals and Health Systems: A SHSMD Resource Digest

Guides/Reports
SHSMD members play an integral role in effectively communicating information while providing leadership during a crisis.

Futurescan 2023: Health Care Trends and Implications

Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Developme
Public

4 Takeaways from the J.P. Morgan Healthcare Conference

Health care executives continue to reimagine and reshape their organizations. Their ideas were developing in real time during last week’s J.P. Morgan Healthcare Conference, with artificial intelligence (AI) applications underpinning many of the new and expanding alliances.
Public

3 Ways to Reimagine Care Delivery to Support Your Workforce

The AHA 2025 Health Care Workforce Scan is based on the latest reports, studies and other data sources and offers valuable insights into the workforce landscape, as well as practical guidance from experts and peers to help your organization navigate the future of the health care workforce.

White Paper: Recognizing and Managing Bias in the Inpatient Health Care Setting

This white paper series promotes awareness, addresses the need for authentic conversation and insights, and ideally encourages sustainable changes regarding implicit bias within health care organizations.