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Using Predictive Modeling to Maximize Efficiency and Reduce Healthcare Costs in Your Organization (Advanced)
Presentation Resource
In partnership with executives from New Mexico Health Connections, this session will also explore the theoretical aspects and the day-to-day use of predictive analytics.
Maturing a Physician Relations Program: The Role of Senior Leaders and Managers
Presentation Resource
Learn how CHRISTUS Health is evolving its program to the next level through driving action, producing results, and being nimble, as well as how CHRISTUS is involving senior leaders and executives in order to progress the program and create better alignment, engagement, and activation.
Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
Presentation Resource
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!