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Benchmarking for Health Care MarCom
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
Futurescan 2025 PowerPoint Toolkit
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!
A Hospital Leadership Guide to Digital & Social Media Engagement
Guides/Reports
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.
Life Beyond Promotion: Core Metrics For Measuring Marketing's Financial Performance
Guides/Reports
This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.
Futurescan 2015 PowerPoint
Guides/Reports
The PowerPoint presentation, Futurescan 2015, features highlights from the latest edition of Futurescan, one of the industry's most respected healthcare trends forecasts
2021 Becoming a Health Care Business Partner of Choice
2021, American Hospital Association report on the State of Hospital and Business Solution Provider Relationships
Cultivating Leads with Attention-Getting Content
To build awareness of how it could help hospitals with their technology funding needs, a firm turned to the AHA to create a highly effective campaign.
Powering a Lead Gen Campaign that Continues to Deliver
How the AHA helped a health care software company close more business through an integrated lead generation and nurturing process.
Filling the Pipeline with an Abundance of Qualified Leads
When a patient safety expert wanted to build awareness of how her solution could help hospitals, she turned to AHA to connect with hospital leaders.
Becoming a Health Care Business Partner of Choice
American Hospital Association report on the State of Hospital and Business Solution Provider Relationships