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Benchmarking for Health Care MarCom
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
Innovative Hospital Solutions to Address Health Care Challenges
The AHA and Concord Health Partners have compiled this collection of resources to provide more information about innovative solutions to key issues.
Upcoming Events for Health Care Marketers & Strategists
Education & Events
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
We Must Urge Congress to Protect Access to Medicaid, Patient Care and 24/7 Hospital Services
Congressional lawmakers are heading home for a two-week district work period after both the Senate and House passed a revised budget resolution for fiscal year 2025.
House passes revised budget resolution
The House, by a vote of 216-214, passed the revised budget resolution for fiscal year 2
AHA Associate Program Homepage
Issue Landing Page
The American Hospital Association (AHA) Associate Program opens the door to new opportunities and connections with our most active and engaged healthcare executives.
Public Relations and Communications in Health Care Settings
The 2025 Public Relations and Communications in Health Care Settings credential course introduces the latest trends, strategies, and case studies designed to elevate your communications expertise. Featuring expert faculty, this interactive series emphasizes a use-case assignment as a cornerstone of learning, enabling you to develop an actionable plan tailored to real-world challenges in your role.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14, in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.
Senate Passes Revised Budget Resolution
Early this morning, the Senate by a vote of 51 to 48 passed its revised budget resolution for fiscal year 2025 with Sens. Rand Paul, R-Ky., and Susan Collins, R-Maine, voting with Democrats in opposition.