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Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Forget About the Metaverse: Patient Experience IRL is the Immediate Opportunity for Health Care
While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.
Standing Out in the Crowd: Tools and Techniques for Successful Blog-Driven Content Marketing
Presentation Resource
Lights, Camera, Action: How to Roll Out a Winning Video Content Strategy With No Budget
Presentation Resource
The Future of Virtual Care: Solving Provider Frustrations and Patient Expectations
This webinar, based on original research conducted by Optum, will discuss past, current and predicted use of telehealth.
Breaking Down the New Healthcare Digital Strategy Department
Presentation Resource
In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.
A Hospital Leadership Guide to Digital & Social Media Engagement
Guides/Reports
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.
Support SEO with a Cohesive Patient Journey
Presentation Resource
Attendees will hear how Olmsted Medical Center invested in content and search engine optimization (SEO) to increase the visibility of its women's services among health consumers.